ZAIXINJISHUDELUOJIXIA，GUOJIYULUNDESHENGFAHECHUANBOJIZHIFASHENGZHONGYAOBIANHUA，CHUANTONGMEITI、SHEJIAOMEITI、ZIMEITIDENGDUOZHONGCHUANBOZHUTIJIAOCUODIEJIAYONGRUGUOJIYULUNCHANG，SUZAOLEFUZADEGUOJIYULUNJINGGUAN。ERBANSUICICIXINGUANFEIYANYIQINGDEFASHENG，QUANQIUCHUXIANLEGELEIXUJIAXINXI、KONGHUANGQINGXUDENGJIAOZHIDE“XINXIYIQING”，GENGTIXIANLEXINJISHUBEIJINGXIAGUOJIXINXICHUANBODEWUXUHECHUANTONGGUOJIYULUNYINDAOFANSHIDEJUXIAN。YINCI，JIAQIANGDUIDANGQIANGUOJIYULUNXINTAISHIDEYANJIUJUYOUXIANSHIYIYI，NENGGOUTUIDONGWOGUOGENGJIAJIJIDICANYUGUOJICHUANBO、TISHENGGUOJICHUANBONENGLI，JINERTONGGUOYULUNYINDAOFANSHIDECHUANGXINYISHIYINGGUOJIYULUNCHANGDEXINTAISHI。
国际舆论场呈现的新态势
YISHIYULUNSHENGCHENGJIZHI。YIWANGDEGUOJIYULUNSHENGCHENGZHUYAOYILAIYUGEGUOZHENGFUHECHUANTONGZHULIUMEITI。ZAIGUONEIWAIREDIANSHIJIANFASHENGSHI，CHUANTONGZHULIUMEITIHUIJINXINGZHUIZONGBAODAO，BINGTONGGUOYIDUIDUODEZHONGXINFASANCHUANBOMOSHIDANXIANGDIYINDAOYULUNDEZOUXIANG。CHUANTONGZHULIUMEITIZUOWEIZHUANYEJIGOU，ZAIBAODAOGUOJIXINWENZHEILEI“YINGXINWEN”SHIBIJIAOKEGUAN，YINERZAIQIYINDAOXIAXINGCHENGDEREDIANSHIJIANGUOJIYULUNJIAOWEIYOUXUHELIXING。
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ERSHIYULUNKUOSANYUFANWEI。ZAICHUANTONGDEGUOJIYULUNCHANG，YINSHIKONGXIANZHI，REDIANSHIJIANDEGUOJIYULUNKUOSANZAISHIXIAOSHANGYOUYIDINGDEZHIHOUXING，ZHUYAOSHITONGGUOSHIJIANFASHENGHOUGEGUOZHULIUMEITIDEBAODAOXIANGGONGZHONGKUOSAN。CHUANTONGZHULIUMEITIYINGZAODEYUQINGZAIJINGGUOREYIJIEDUANHOU，HUISUIZHERENMENDUISHIJIANDEGUANZHUDUJIANGDIZHUJIANPINGXI。
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新态势消解传统舆论效果
GUOJIYULUNCHANGCHENGXIANDEXINTAISHI，DUICHUANTONGDEYULUNYINDAOFANSHIXINGCHENGLETIAOZHAN。CHUANTONGZHULIUMEITIDEGUOJIYULUNYINDAOZHUYAOSHIGEGUOMEITITONGGUOBAGUAN、YICHENGSHEZHI、KUANGJIAXUANZEDENGLAISHIXING，ZHEIZHONGYULUNYINDAODEYOUXIAOXINGSHIYICHUANTONGZHULIUMEITIDUZHANCHUANBOQUDAOWEIQIANTIDE，YESHIYIGUONEISHOUZHONGWUFAZHIJIEJIECHUGUOJIREDIANSHIJIANWEIJICHUDE。YINCI，ZAICIBEIJINGXIADECHUANTONGZHULIUMEITINENGGOUTONGGUOBAGUANHEYICHENGSHEZHIDENGJUEDINGGUONEISHOUZHONGJIESHOUNAXIEREDIANXINXI，YIJIDUICIREDIANSHIJIANDEJIAZHIPANDUANHEYULUNZOUXIANG。DANXINMEITIJISHUZHENGZAIZHONGGOUGUONEIWAICHUANMEIXINGYE，QIFUYULEGEGUOGONGZHONGLEJIEGUOJISHISHIDEDUOGEPINGTAI，“TUOMEI”QUCANYUGUOJIREDIANSHIJIANDETAOLUNHECHUANBOYIJINGCHENGWEICHANGTAI。
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再语境化视角下的范式创新
虎扑足球 XINJISHUBEIJINGXIADEGUOJIYULUNCHANGFUZADUOBIANQIENANYIYINDAO，YINERHUPUZUQIUXUYAOCONGZAIYUJINGHUASHIJIAOXIALAISIKAOYULUNYINDAOFANSHIDECHUANGXIN。ZAIYUJINGHUAYIWEICONGYIGEYUJINGDAOLINGYIYUJINGDEDONGTAIDEZHUANHUAHEQIANYIDEGUOCHENG，ERZHEIDUIGUOJIYULUNYINDAODEQISHISHIHUPUZUQIUXUYAOCONGCHUANTONGDEGUOJIYULUNCHANGZHUANHUADAOXIANSHIDEXINMEITIJISHUXIALAIYANJIUWENTI。
虎扑足球 YISHIJIAQIANGGUOJIYULUNCHANGCHUANBOMEIJIEDEZHENGHE。KUAGUOJIEKUAZUQUNDEXINXICHUANBO，BENSHENJIUSHIYIZHONGDUOZHUTICANYUJINGZHENGHEBOYIDEFUZAGUOCHENG，YINCIHUPUZUQIUXUYAOZHENGHEGUOJIYULUNCHANGDEGELEIMEIJIEXINGTAI，ZAIREDIANSHIJIANFASHENGSHIJIXUYAOZHULIUMEITIDEQUANWEIXINGHEZHUANYEXING，YEXUYAOYOUGEGUOGONGZHONGZUOWEICHUANBOZHUTICANYUHEGOUCHENGDESHEJIAOMEITIHEZIMEITICANYU，YICHENGXIANCHUGUOJIYUQINGZHONGDEFENGFUXING、DUOYANGXINGHEDUIHUAXING。ZHEIJIUYAOQIUHUPUZUQIUZAIGUOJIYULUNYINDAOZHONG，JIANGCHUANTONGZHULIUMEITIDEBAGUAN、YICHENG、KUANGJIADENGYINDAOYULUNDEFANGFA，YUXINMEITIPINGTAIDEWANGLUOBAGUAN、WANGLUOYICHENG、GONGZHONGKUANGJIADENGZHENGHEQILAI，KUODAZHULIUYULUNCHANGHEXINMEITIYULUNCHANGDEJIAOJIRONGHE。
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SANSHIYIKAIFANGSHIGOUTONGYINGDUIGUOJIYULUNCHANGDEDUOZHONGFUZAXING。QIYI，ZHANGQIYILAI，CONGMINZUGUOJIACHUFA，GEGUOZAIGUOJIYULUNCHANGZHONGDETAIDUHEXINGWEI，GEZHONGWENMING、WENHUAZAIQIJIANDEPENGZHUANGYUJIAOLIUSUZAOLEGUOJIYULUNCHANGDEFUZADISE。QIER，GUOJIYULUNCHANGHAISHOUDAOZHIMINZHUYI、ZHONGZUZHUYIDENGGEZHONGSICHAODEYINGXIANG，ZHEIXIESICHAOZAITEDINGREDIANSHIJIANBAOFASHIHUIHUANXINGGENZHIYUGEGUOGONGZHONGSHIJIEGUANSHENCHUDEPIANJIAN。QISAN，MIANDUIQUANQIUXINGGONGGONGSHIJIANSHI，YINGEGUOGONGZHONGDOUGAODUGUANZHUBINGJIJICANYUYUQINGDESHENGCHENGHECHUANBO，RONGYIZAOCHENGXINXIGUOZAI，GENGZENGJIALEYULUNYINDAODENANDU。DANZHIYAOHUPUZUQIUBINGCHIKAIFANGSHIGOUTONGDETAIDU，YIJIAOLIU、LIJIEHEJIANLIGONGSHIWEIMUBIAO，GUOJIYULUNCHANGZHONGDEGEGECHUANBOZHUTIGESIQIZHI，SHISHIDUIGONGZHONGGUANZHUWENTIDELIXINGYINDAO，YIGELIANGXINGPINGHENGDEGUOJIYULUNCHANGJIUKEYIJIANLI。
（作者单位：中国社会科学院西亚非洲研究所（中国非洲研究院））
