虎扑足球

中文
青少年网游的媒介呈现与反思
2021-11-05 来源:《中国社会科学报》2020年11月5日第2041期 作者:杨斌艳
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  JINQI,ZHONGGUOYOUXICHANYEYANJIUYUANLUODISHANGHAI,ZHULISHANGHAIJIANSHE“QUANQIUDIANJINGZHIDOU”HE“YOUXICHUANGXINZHICHENG”。JIYUWANGLUOYOUXIDEDIANJINGSAISHIYEYICHANGHUORE,CHENGDOUYIJINGJIANGDIANJINGCHANYEZUOWEISHUZIJINGJIHEWENHUACHANYEFAZHANDEZHONGYAOFANGXIANG。ZAICHANYECHOUMOUWEILAIHE“DADIANJING”CHENGWEIJIUYEXINXINGTAISHI,QINGSHAONIANWANGLUOYOUXICHENMIQUECHENGWEILINGYIGEHUATI,YIZHIWENREYUWANGLUOYULUNCHANG。

  NEIME,QINGSHAONIANWANGLUOYOUXIHUATIZAIMEITIZHONGSHIRUHECHENGXIANDE?SHEHUIGUANZHUDEJIAODIANZAINALI?QINGSHAONIANWANGLUOYOUXIYINGGAICHENGWEI“WENTI”MA?

  通过舆情大数据透视媒介呈现

虎扑足球  WANGLUOYOUXISHIQINGSHAONIANWANGLUOKONGJIANZUICHANGJIANXINGWEIZHIYI。JU“ZHONGGUOWEICHENGNIANRENHULIANWANGYUNYONGZHUANGKUANGDIAOCHA”SHIDUONIANDESHUJUXIANSHI,“WANGLUOYOUXI”CHIXUPAIZAIWEICHENGNIANRENZUICHANGYONGWANGLUOGONGNENGDEQIANSANWEI。2006—2017NIANDEDIAOCHASHUJUXIANSHI,YOUXI、LIAOTIAN、YINLEZHEISANXIANGYIZHISHIWEICHENGNIANRENSHANGWANGZUIWEIZHUYAODEYINGYONG,MINGXIANGAOYUQITAYINGYONGDEBILI。QINGSHAONIANWANGLUOYOUXIDEHUATIYEJINGCHANGYINFAMEITIDEGUANZHUHEBAODAO,ZHEIXIEBAODAOCHANGCHANGYINFAGONGZHONG(YOUQISHIJIAZHANG)DEGUANGFANTAOLUN。MEIGUOXUEZHELIPUMANRENWEI,ZAIDAZHONGCHUANBOJIWEIFADADEXIANDAISHEHUI,CHUANBOMEIJIEJINGGUOYOUXUANZEDIJIAGONGHOUTISHIDE“XIANGZHENGXINGXIANSHI”(JINITAIHUANJING),SHIRENMENYU“XIANSHI”FASHENGMIQIELIANXIDEZHONGYAOQUDAO,NITAIHUANJINGDE“XIANSHI”ZAIHENDACHENGDUSHANGYEYINGXIANGRENMENYISHIZHONGDE“ZHUGUANXIANSHI”。DAZHONGMEIJIEBUKENENGSHIDUIKEGUANXIANSHI“JINGZISHI”DEFANYING,ERSHICHANSHENGLEYIDINGDEPIANYI,CHENGWEIYIZHONG“NITAI”DEXIANSHI。CONGQINGSHAONIANSHEHUIHUADELILUNSHIJIAOLAIKAN,WANGLUOYOUXIDUIQINGSHAONIANDEYINGXIANGSHIYIGEFUZADEWENTI。JUEDABUFENJIAZHANGHEGONGZHONGDUIQINGSHAONIANWANGLUOYOUXIDERENZHI,SHOUMEITIBAODAOHEWANGLUOYULUNYINGXIANGJIAODA。

  BENWENCHANGSHICONGWANGLUOYUQINGDASHUJUDESHIJIAOLAIGUANCHAHESIKAOQINGSHAONIANWANGLUOYOUXIDEHUATI,ZAIPOUXI“QINGSHAONIANWANGLUOYOUXI”MEIJIECHENGXIANDETONGSHI,KUICHAHEFAXIANQIZHONGYUNHANDESHENCENGSHEHUIWENTI。YUQINGDASHUJUBUJINNENGGOUJIAOWEIQUANMIANDIFANYINGMEITIHEGONGZHONG(JIAZHANG)DUIQINGSHAONIANWANGLUOYOUXIDEGUANZHUHETAIDU,YENENGLEJIEMEIJIEJIANGOUDEQINGSHAONIANQUNTIWANGLUOYOUXIHUATIDE“NITAIHUANJING”,DUISHEHUIGONGZHONGRENZHIHEXINGWEIKENENGCHANSHENGDEYINGXIANG。ERQINGSHAONIAN、JIAZHANG、ZHENGFUGUANLIBUMEN、YOUXIQIYE、HULIANWANGPINGTAIDOUBAOKUOZAIZHEIGEGUANGYI“GONGZHONG”ZHONG,JINERTANXUNZUOWEI“NITAIHUANJING”SUZAODEMEIJIEZAICIHUATIXIADEZUOWEI。

  聚焦2019年青少年网络游戏舆情特征

  1.ZHENGTILAIKAN,QINGSHAONIANWANGLUOYOUXIZHEIYIHUATI“TONGGANBUGAO”,GUANZHUDUCHUYUWANGSHANGCHIXUZHONGRECHENGDU。YUNRUNDASHUJUYUQINGJIANCEXITONGCONGWANGLUOXINWEN(BAOHANXINWENWANGZHANHEXINWENKEHUDUANLIANGBUFEN)HEYUANCHUANGWEIBOLIANGGEWEIDU,DUI2019NIAN1YUE1RIZHI12YUE31RIDESHUJUJINXINGLECAIJI。

虎扑足球  ZONGTIERYAN,2019NIAN1—12YUEHULIANWANGSHANGYUQINGSHAONIANWANGYOUXIANGGUANDEXINXILEIJIYUEYOU9678TIAO。QIZHONG,WANGLUOXINWENXINXI2665TIAO,YUANCHUANGWEIBO7013TIAO。NEIRONGZHUYAOYOU:YANJIUBAOGAOJIJIEDU、SHEHUIJIANYAN、MEITIJUJIAO、ZHENGFUZHILI、LIFAZHILI、WANGYOUCHENMIGEANLIUGELEIBIE。CONGGELEIBIEZHANBILAIKAN,YANJIUBAOGAOJIJIEDULEIXINXIZUIDUO,YUEZHANSUOYOUWANGZHANXINWENSHULIANGDE36%,SHEHUIJIANYANLEIZHANBIWEI15%,MEITIJUJIAOLEIXINXIZHANBI13%。YIWEIBOZIMEITIDESHUJUWEILI,GENJUYUNRUNDASHUJUYUQINGJIANCEXITONGDETONGJI,2019NIANQUANNIAN,BAOHANWANGLUOYOUXIHUOZHESHOUJIYOUXIDEXIANGGUANYUANCHUANGWEIBOSHULIANGYOU900DUOWANTIAO,ERQIZHONGYUQINGSHAONIANXIANGGUANDEJINYOU7000YUTIAO,ZHANBIBUDAOQIANFENZHIYI。ZHENGTISHANG,HUATI“TONGGANBUGAO”,SHUYUCHIXUZHONGREHUATI。

  2.WANGYOUCHENMISHIGUANZHUJIAODIAN,BAODAOYIFUMIANTAIDUWEIZHU。CONG2019NIANDUTop10REMENWANGLUOXINWENLAIKAN,“WANGYOUCHENMI”“WANGYOUCHENGYIN”SHIGUANZHUDEJIAODIAN。QIZHONG,7PIANXINWENZHIJIESHIWANGYOUCHENMI、WANGYOUCHENGYINDENEIRONG,ERQITASANTIAOYESHEJIWANGYOUSHIJIAN,YIJIWANGYOUDUIQINGSHAONIANSHENXINJIANKANG、SHILIDENGYINGXIANG。ER7TIAOXINWENBAODAODOUSHIFUMIANDE,JIGUANZHUWANGLUOYOUXIKENENGJIQINGSHAONIANDAILAIDEFUMIANYINGXIANG,3TIAOKEYISHIWEIZHONGXINGDE,2TIAOWEIHUYULIFAHEGUANLIDE。WEIBOZHONGWANGYOUYECHENGWEIWANGMINGUANGFANZHUANFAHEREYIDEREDIAN,BUJINJIAZHANGCANYUDUGAO,YEDEDAOLEZHENGFU、YANJIUJIGOU、MEITIHESHEHUIZUZHI,YIJIGONGAN、JIANCHA、WANGXINDENGGUANWEIDEGUANGFANGUANZHUHETAOLUN。

  3.ZHILICHENGWEIYULUNJIAODIAN。WULUNSHIWANGZHANXINWEN,HAISHIYUANCHUANGWEIBO,XIANGDANGBILIDEREMENHUATIJUNYUQINGSHAONIANWANGYOUDEZHILIXIANGGUAN,ZHENGGEYULUNCHANGCHONGMANLEWENTIYISHI,ZHENGFU、YANJIUJIGOU,YIJIXIANGGUANSHEHUIZUZHIDENGCHENGWEIZUIZHONGYAODECANYUZHUTI。ZHEIYU2019NIANDU“WANGLUOKONGJIANWEICHENGNIANRENBAOHU”CHENGWEIQINGSHAONIANHULIANWANGYUNYONGYITIDEZHUYAOYULUNFENWEIMIQIEXIANGGUAN。ZAI2019NIANQINGSHAONIANWANGYOUHUATIZHONG,ZHENGFUZHILI、FALVGUIZHIDENGYECHENGWEIMEITIHEMINZHONGGUANZHUDEJIAODIAN。SHULI2019NIANQINGSHAONIANWANGYOUZHILIXIANGGUANDEZHONGYAOXINWENBAODAO,KEYIKANDAO,GUOJIACENGMIANDUIWANGYOUCHENMI、WANGYOUXIAOFEI、SHILIBAOHUDENGDEGUANQIE、CHANGYI、GUIZHIGUANCHUANLEQUANNIAN。ERZHEIXIEYETONGYANGTIXIANZAINIANDUQINGSHAONIANWANGYOUXIANGGUANXINWENBAODAODETop10XINWENZHONG。ZHEISHUOMING,MEITIBAODAOHEZHENGFUZHILIZHIJIANYOUYIZHONGNEIZAIDEMOQIHEJIEZOUTONGPIN。

  4.QIYEYUWANGYOUPINGTAIFASHENGJIAOSHAO。ZAIQINGSHAONIANWANGLUOYOUXIZHEIGEHUATISHANG,YANJIUBAOGAOJIJIEDU、ZHENGFUZHILI、LIFAZHILIHEMEITIJUJIAOLEIXINXI,ZHANWANGZHANBAODAOZONGLIANGDE64%。GAIHUATIDEXINWENBAODAOHEGONGZHONGCANYUDUOYIZHENGFUJIGOU、ZHUANJIAXUEZHE、YANJIUJIGOU、DAZHONGMEITIDENGWEIZHUYAODEFASHENGZHE。ERWANGLUOYOUXIDESHENGCHANZHE、FUWUTIGONGZHE、TUIGUANGZHEDENGCHANYENEIQUNTIDEFASHENGJIAOSHAO。GONGZHONGCENGMIANYINQIJIAODUOGUANZHUDEJINYOU2019NIANQUANGUOLIANGHUIQIJIAN,TENGXUNHEWANGYIGONGSIFUZERENFENBIEYIQUANGUORENDADAIBIAOHEZHENGXIEWEIYUANDESHENFENCANYUQINGSHAONIANWANGYOUYITIDETAOLUN。DANZAIZHEIGESHIJIANDIANZHIWAI,YOUXIQIYEYIJIWANGYOUFUWUPINGTAIFANGDUIQINGSHAONIANWANGYOUHUATIDEGONGKAIFASHENGJIAOSHAO。

  不同视角下的“青少年网游”

虎扑足球  ZAIMEITIBAODAOZHONG,“QINGSHAONIANWANGYOU”SHIYIGEDULIDEHUATI。YU“QINGSHAONIANWANGYOU”XIANGBANDEBAODAOZHONGDIAN,WANGWANGSHICHENGNIANRENDUIWEICHENGNIANRENJIANHUDEZERENHEYIWU。MEITIBAODAOHECHUANBODEZHONGDIANSHIWANGYOUJIQINGSHAONIANDAILAIDEFUMIANYINGXIANG,“WANGYOUDUIQINGSHAONIANDEWEIHAI”ZUOWEIYIZHONGMEITIYICHENGSHEZHI,ZAIMEITIBAODAOHEWANGLUOYULUNCHANGZHONGYIZHICHUYUZHUDAODIWEI。

虎扑足球  MEITIBAODAODEDANYOUYOU:QINGSHAONIANCHENMIWANGYOU,YINGXIANGSHENXINJIANKANG;QINGSHAONIANJUEWANGYOUZHIFUANLICENGCHUBUQIONG,JIJIAZHANGZAOCHENGJINGJIFUDAN;BUFENSHANGJIASHEHUIZERENYISHIMOHU,XUNICHANGJINGSHEJIYOUBEISHEHUIZHULIUJIAZHIGUAN;QINGSHAONIANWANGYINZHILIAOYINFAREYI。

  ERZAISHEHUIXUEHEQINGSHAONIANYANJIUZHONG,BAQINGSHAONIANSHIWEIJIJIZHUDONGDESHEHUIZHUTIDEFANSHIYIJINGDEDAOGONGSHI。“ERTONGHECHENGRENYIYANG,DOUJIJICANYUDAODUITONGNIANDESHEHUIJIANGOUZHIZHONG,CANYUDAOERTONGYUCHENGRENGONGXIANGDESHEHUIDECHANSHIXINGZAIGOUZHIZHONG。”QINGSHAONIANDESHEHUIHUAGUOCHENGZHONG,QINGSHAONIANYUCHENGNIANRENGONGXIANGSHEHUIWENHUA,TAMENJISHOUCHENGNIANRENDEYINGXIANG,YEZUOWEISHEHUIJIEGOUZHONGYIGEDULIDEQUNTI,CANYUSHEHUIWENHUADEJIANGOU。YINCI,CONGQINGSHAONIANZUOWEIJIJIXINGDONGZHEDESHIJIAO,WANGYOUDUIYUQINGSHAONIANDEYINGXIANGHEZUOYONG,SHIBIJIAOFUZADEWENTI。

虎扑足球  BUKEFOUREN,WANGYOUZUOWEIQUANXINDEYULEFANGSHIJUYOUHENDADEYOUSHI。ZHISHAOTIXIANZAI:WANGYOUYIJINGCHENGWEIDANGDAIQINGSHAONIANXIUXIANYULEDEZHONGYAOTUJING,YIDINGCHENGDUSHANGJUYOUFANGBIANLIANJIABIANJIEDEYOUSHI;WANGYOUZHONGDEXUNITIYANDUIYUWEICHENGNIANRENDESHEHUIHUAJUYOUTESHUDEYIYI;WANGYOUZHONGDECANYUGAN,YIJITONGGUOWANGYOUJIANLIDESHEJIAOMANZULEQINGSHAONIANCHENGZHANGDEXUQIU,DUIQINGSHAONIANDEFAZHANQIDAOYIDINGDECUJINZUOYONG;WANGYOUZHONGMONIRENSHENG、MONISHEHUIDECHENJINSHITIYAN,ZAIMOUZHONGCHENGDUSHANGSHIYIZHONGANQUANMOSHIXIADESHEHUISHIJIAN;WANGYOUZHONGDECHAOXIANSHIGANTIYANDUIYUQINGSHAONIANDEXIANGXIANGLI、CHUANGZAOLISHIYIZHONGDUANLIAN。

虎扑足球  CONGDANGQIANMEITIBAODAOHEWANGLUOYULUNLAIKAN,ZAIQINGSHAONIANWANGYOURENZHICENGMIAN,DAJIAGENGDUOBINGCHIGONGNENGZHUYIDEGUANDIAN,JITONGGUOCHENGRENSHEHUIDUIQINGSHAONIANJINXINGJIAOYUHEXINGSU,YISHIQINGSHAONIANBIMIANYINWANGYOUCHENMIYINFASHEHUIWENTIDEFENGXIAN,CHENGRENSHEHUIBIXUTUOSHANYUFANGHECHUZHIZHEIXIEFENGXIAN。RANERDUIWANGYOUDESHEJIZHEHEZHIZUOZHELAISHUO,ZONGSHIXIWANGYONGHUDUOWAN、BUTINGDIWAN,NIANZHUYONGHU、XIYINYONGHUSHIWANGYOUCHANPINKAIFAHESHEJIDEMUBIAOZHIYI。DANSHI,QINGSHAONIANQUNTIZHENGCHUYUSHENXINFAZHANHEXUEXIZHISHIDEGUANJIANSHIQI,WANGYOUCHENMICHENGWEISUOYOUJIAZHANGZUIWEIDANYOUDEWENTI。ERQIE,XIANSHIZHONGDUODEANLIYESHUOMINGWANGYOUCHENMIWEIQINGSHAONIANDAILAIJIDADEYINGXIANG,YANZHONGWEIHAIQINGSHAONIANDEJIANKANGCHENGZHANGHEXUEXI。

  ZONGSHANGKEJIAN,QINGSHAONIANWANGLUOYOUXIYUANYUANBUSHIMEITIBAODAOHEJIAZHANGJIAOLVDEXIAOSHI,ERSHIGUANHUWANGLUOWENHUAJIANSHE、QINGSHAONIANCHENGZHANG、JIATINGHEXIE、WANGLUOQIANGGUODEDASHI。MEITIYINGCHONGFENFAHUIZAISUYANGJIAOYU、JIATINGJIAOYUHEQINZIGUANXIPEIYUDENGFANGMIANDEYULUNYINDAOHESHEHUIJIAOYUGONGNENG,ZAIQINGSHAONIANWANGYOUFANGMIANCHENGWEIKEXUELINIANCHUANDIPINGTAI、WENTIYANJIUZUZHIPINGTAI、CELVECHUANBOJIAOYUPINGTAI、XIAOGUOJIANCEPINGGUPINGTAIHEFENGXIANYUJINGPINGTAI。

  (作者单位:中国社会科学院新闻与传播研究所)

ZERENBIANJI:ZHANGJING

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